At a time when megatrends such as New Work, generational change and artificial intelligence are changing the way we live, business events are also facing major upheavals.
Not all offerings have a future in their current form, but completely new standards and processes with diverse potential are currently emerging. Other models are timelessly successful.
FMS 2024 therefore sheds light on the questions: What's coming, what's staying, what's going? The aim is to recognise opportunities along the customer journey at an early stage and to enable all stakeholders to make data-based, scientifically sound decisions. You can look forward to
- Megatrends as drivers of change
- Market change potential and categorisation on a heat map
- A practical discussion on the topic of ‘What's coming, what's going, what's staying’ with representatives from three generations and with very different perspectives
- The presentation of innovative market potentials A Q&A session
The event will be moderated by Matthias Schultze, Managing Director of the GCB, who will categorise the topics from a technical perspective. The research results will be presented by the Fraunhofer IAO, which guarantees the scientific expertise.
Register now for free!
Date: January 27, 2025 – 4 PM (CET) / 3 PM (GMT)
Where: online, GCB Digital Event Platform
