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CulTourData Final Conference - 10th & 11th January 2024

 

Welcome to Chemnitz, the European Capital of Culture 2025. And welcome to a transformative journey at the intersection of tourism, culture, and innovation! Our CulTourData final conference is not just about the right websites, tools, or applications – it's about (r)evolutionizing the tourism landscape through a robust data-driven approach.

In a world where data is the heartbeat of progress, we invite you to explore the pivotal role of incorporating data and analytics into your tourism business strategies as well as in urban and regional development. Join us in understanding how this dynamic shift can propel your organization to new heights of competitiveness, sustainability, and allure.

Embark on a unique initiative that forges connections between tourism destinations and small to medium-sized enterprises (SMEs). CulTourData specifically targets European Capitals of Culture, extending the event's impact over a decade – from the initial bid to a lasting legacy. Be part of a co-creation process with tourism SMEs, fostering sustainable tourism and development.

This is your ticket to a future where data reigns supreme, collaboration is key, and innovation is the currency. Join us in shaping the future of European cultural tourism, where every connection and insight contributes to an enduring legacy. Secure your spot now!

Details

Start: January 10, 2024
12:00 AM
End: January 11, 2024
12:00 PM
Economic Development Corporation Chemnitz (CWE)

Wirkbau Chemnitz, Annaberger Straße, Chemnitz, Deutschland

Annaberger Straße 73
09111 Chemnitz SN
Germany

Program

Wednesday, 10th January 2024
Thursday, 11th January 2024
January 10, 2024, 12:00 PM — January 10, 2024, 1:00 PM
Opening & Impulses

We welcome you to an industrial and working-class city with diverse cultural roots and a history full of disruptions, boom times, defeats and never-ending hope. Are we a tourist destination? Well, we are becoming one, they say. What does that do to us? How can we know what a European Capital of Culture needs for this development and where can we find the data to guide us, support us and help us make better decisions?

These are the key questions to which CulTourData has found answers. And we want to discuss these results with you. You are kindly invited!

Dr. Beatriz Garcia picture
Dr. Beatriz Garcia
Sylvain Pasqua picture
Sylvain Pasqua
Alan Vella picture
Alan Vella
January 10, 2024, 1:00 PM — January 10, 2024, 3:00 PM
ECOC Watch

Immanuel Kant asked four important questions: 

What can I know?
What should I work for?
What can I hope for?
What is humankind?

Nothing better describes what we have tried to accomplish as part of the CulTourData project. We have investigated the points, intersections and locations in a city or region where data is generated that helps us to make better decisions. What insights can we hope to gain and how do we incorporate the spheres and realities of life of the people who are to benefit from good developments? - Residents and guests alike.

Our partner from Leira has led the way in developing comprehensive analyses and a set of methods for analysing and interpreting this data in the context of tourism business models and urban development perspectives.

In this session we will present and discuss the results.

Povilas Mintautas picture
Povilas Mintautas
Jacques Maquet picture
Jacques Maquet
Rui Barroso picture
Rui Barroso
Rita Orlando picture
Rita Orlando
Dóra Kanizsai-Nagy picture
Dóra Kanizsai-Nagy
Dora Gomes picture
Dora Gomes
Nuno Almeida picture
Nuno Almeida
January 10, 2024, 3:00 PM — January 10, 2024, 4:00 PM
Break

Some memories are carried home on the tip of your tongue. We invite you to take a culinary break with local specialities. 

January 10, 2024, 4:00 PM — January 10, 2024, 6:00 PM
Policy Lab

If you want to gain new insights from data, you need insight, prudence and perspective: not everything that can be collected can be collected. Not all data that is available contains valuable information, and not everything that appears useful at the moment from a "top-down" perspective will also be useful in the future. The rules on data use in the European Union are not only very restrictive in relative terms and therefore orientated towards the protection of the individual, they are also complex regulations in themselves and in relation to each other.

To ensure that a helpful instrument such as our ECoC Watch is meaningful and useful as preparation for future European Capitals of Culture, we ask ourselves: How can we make the use of data in tourism simpler, more results-orientated and also more secure? What role do promotion and training play in the development of the tourism sector? And what political amendments are necessary for this complex? We have organised a CulTourData Policy Lab to find the most relevant answers. We would like to discuss them with you.

Mariateresa Cascino picture
Mariateresa Cascino
Iveta Niňajová picture
Iveta Niňajová
Dr. Beatriz Garcia picture
Dr. Beatriz Garcia
Boris Kaiser picture
Boris Kaiser
Nuno Almeida picture
Nuno Almeida
January 10, 2024, 7:00 PM — January 10, 2024, 10:00 PM
Dinner & Dances

Did you enjoy it? Did you have fun? Did you meet someone interesting? And danced?

We want most of your answers to be simply YES : ). And that's why we've put together a Dinner & Dances programme to give you a taste of our European Capital of Culture. We hope you will be our guest.

January 11, 2024, 9:00 AM — January 11, 2024, 11:00 AM
Showcases

More than 70 tourism SMEs, plus just as many creative minds and data experts: In the seven cities and regions of our CulTourData partnership, we have turned solid theory into new practice. Thanks to the support of EU funding, there was time, money and new network partners for European tourism companies to push the boundaries of what is feasible a little further in the direction of quality, sustainability and future security.

In this session, we would like to present selected pilot projects and their stakeholders. Clear the stage for the data-driven future.

January 11, 2024, 11:00 AM — January 11, 2024, 12:00 PM
Closing: The data flame

The European Capitals of Culture of the coming years should be able to benefit from the impetus and knowledge gathered from the CulTourData project. At the end of our project and this conference, we invite you to talk to us about the perspectives of tourism and cultural value creation and valorisation and to carry on our data flame for the next stages.

Manos Vougioukas picture
Manos Vougioukas
Emiliano Deferrari picture
Emiliano Deferrari
Serafino Paternoster picture
Serafino Paternoster

Speakers

Dr. Beatriz Garcia

Expert Cultural Policy & Mega-Events
University of Liverpool, International Olympic Committee (IOC)
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  • Dr. Beatriz Garcia

    Dr Beatriz Garcia is an expert in international cultural policy and mega-events. She is Associate Director of the Centre for Cultural Value, member of the Culture & Olympic Heritage Commission – International Olympic Committee and former member of the European Capital of Culture (ECoC) Selection Panel. Beatriz has been at the forefront of research on the rhetoric, impact and long-term legacy of culture-led regeneration interventions since 1999, researching the medium to long-term legacy of every European Capital of Culture since their launch in 1985. She directed and is the author of Impacts 08: ECoC Research Programme, the 30-year assessment of ECoC Success Factors & long-term Effects (European Parliament) or the International framework of good practice in research and delivery of ECoCs (European Commission).

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Sylvain Pasqua

Team Leader
European Commission, DG EAC - Education, Youth, Sport and Culture
Sylvain Pasqua
  • Sylvain Pasqua

    Sylvain Pasqua is a senior expert in the European Commission, where he has been working since 2002 as a policy officer in the Directorate-General for Education, Youth, Sport and Culture.

    Sylvain has been the team leader in charge of coordinating the "European Capital of Culture" Action since 2012. In this capacity, Sylvain is responsible for the coordination of the selection, monitoring and evaluation of the European Capitals of Culture.

    Sylvain was also involved in the preparation and negotiation of the new EU Creative Europe programme (2021-2027) and is now working on its implementation. This programme aims at promoting cultural and linguistic diversity and cultural heritage as well increasing the competitiveness of the cultural and creative sectors in Europe.

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Stefan Schmidtke

CEO
ECoC Chemnitz 2025
Stefan Schmidtke
  • Stefan Schmidtke

    The internationally renowned cultural manager and programme maker comes from Döbeln and has managed outstanding cultural and theatre festivals in Europe and Germany in recent years.

    Born in Döbeln in 1968, Stefan Schmidtke is a German cultural manager with a wealth of international start-up and work experience. His career includes founding and managing the Theaterformen festival in Hanover and Braunschweig, setting up and managing the programme department of the European Capital of Culture 2011 in Tallinn and his many years of work as a curator at the Wiener Festwochen festival, most recently as director of drama there. From 2016 to 2018, he was responsible for developing the programme and events department at the Humboldt Forum in Berlin.

    Since Dezember 2022 Stefan Schmidtke is the CEO of the ECoC Chemnitz 2025 team.

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Mariateresa Cascino

Journalist and Marketing Communication Specialist
ECoC News & Agricultural, Food and Forestry Policies Department, Basilicata Region
Mariateresa Cascino
  • Mariateresa Cascino

    Mariateresa Cascino is from Matera and she holds a degree with honours in Communication Sciences, with a specialization in marketing. She is a journalist and marketing communication specialist. She gained professional experience in Italy and in the USA (Boston and New York) working in institutional and corporate communications and on expansion and internationalization projects in the American market. She has created marketing plans, carried out feasibility studies and managed public relations for investors interested in both Northern America and Italy. She is a Europhile, and has worked for the Department for Public Administration, dealing with information about the structural funds of Objective 1 Regions. She has also developed integrated communication and advertising campaigns to support institutional communications about the ERDF structural funds of the Basilicata Region.

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Manos Vougioukas

Secretary-General
European Cultural Tourism Network (ECTN)
Manos Vougioukas
  • Manos Vougioukas

    Manos Vougioukas is Secretary-General of the European Cultural Tourism Network (ECTN) non-profit international association, the only pan-European Network that brings together the cultural heritage and tourism sectors to work together for sustainable cultural tourism development and promotion. He has established, managed, and coordinated 12 EU co-funded projects on sustainable and cultural tourism during the past 25 years. He is the instigator and editor of the ECTN ‘Charter for Sustainable Cultural Tourism’. He served as a member of the Stakeholders Committee for European Year of Cultural Heritage 2018, selected by the European Commission DG EAC. He holds BSc and MSc degrees and a Diploma in Economics. He has worked in consultancy in several countries. He has served as an evaluator for the EU Cohesion Fund, External service and Interreg programmes. He is a member of the Tourism Society, Europa Nostra, Interpret Europe, Europeana Network, as well as a Fellow of the Institute of Travel and Tourism.

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Rita Orlando

Head of Cultural Planning Area
Matera Basilicata 2019 Foundation
Rita Orlando
  • Rita Orlando

    Rita Orlando has a Master's degree in Architecture and a long experience in large scale projects with social impact, both in Italy and abroad. Since 2003 she's been working on urban and social regeneration projects, coordinating multidisciplinary and international teams. In 2009 she founded "Mimers, design al plurale", a cultural NGO that brings together over 40 CCI freelancers and industries. In 2014, she joined the Matera 2019 team for the city's successful bid to become European Capital of Culture, managing social innovation projects and the artistic residency programme at European level. Since 2016 she has been the manager of the Open Design School, a participatory and innovative design laboratory and partner of the New European Bauhaus, which has produced over 50 urban regeneration projects, installations and game design, involving over 100 professionals and around 2,000 citizens in design by doing and DIY workshops. For Matera 2019, she was also the project manager of the pillar project I-Dea, the archive of archives, a series of international contemporary art exhibitions and a supporting programme of performances and workshops. In recent years, she has been involved in innovative learning processes based on learning by doing and peer-to-peer learning for the cultural and creative industries. She currently manages the legacy of Matera 2019, is responsible for the cultural planning of the Matera Basilicata 2019 Foundation and is a strategic consultant for cultural foundations, NGOs and municipalities on cultural planning, artistic residency programmes, co-creation processes and social innovation.

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Alan Vella

Project Adviser
European Innovation Council and SMEs Executive Agency (EISMEA)
Alan Vella
  • Alan Vella

    Alan Vella has considerable first-hand knowledge of institutional work environments, having occupied different positions at the European Commission and at the United Nations as from 2006 onwards. He currently acts as call coordinator and project manager within the Competitiveness and Internationalisation Sector of the European Innovation Council and SMEs Executive Agency (EISMEA). 

    Previously, he was employed at the European Commission`s Tourism Unit with policy development and communication-related duties, and was responsible for civil society engagement within the United Nations Climate Change Secretariat (UNFCCC). Mr. Vella was also a guest lecturer on EU Tourism Policy at the University of Sorbonne in Paris, and has represented the European Commission as moderator, speaker and/or rapporteur in several events across Europe. 

    Mr. Vella`s career also saw him occupy different managerial posts in Malta, his home country, the last being at the Malta Environment and Planning Authority, the Ministry for Tourism and Culture and the Malta Tourism Authority.  He acted as Malta`s UNESCO National Focal Point for Periodic Reporting of World Heritage Sites, and was also a freelance journalist on tourism issues in “The Sunday Times”, Malta`s leading Sunday newspaper, winning Malta`s “Tourism Journalist of the Year Award” in 2001. 

    He holds a Masters degree in Tourism Planning and Development (with distinction) from the University of Surrey, United Kingdom.

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Nuno Almeida

Coordinating Professor
Politécnico de Leira
  • www.ipleiria.pt
  • Nuno Almeida

    Nuno Almeida has a PhD in Business Management, specialising in Marketing, from the University of Coimbra.
    He was President of the Technical-Scientific Council of the School of Tourism and Technology of the Sea (ESTM) of the Polytechnic Institute of Leiria and was a member of the Coordinating Committee of CiTUR - Centre for Research, Development and Innovation in Tourism - Leiria Hub. He was Coordinator of the Masters in Tourism Marketing and Promotion. Responsible for areas of innovation and entrepreneurship, he has been on several teaching missions to international universities in various European and South American countries.
    He also provides services in the area of marketing (PSER) and R&D+I projects developed under Foundation for Science and Technology (FCT) programmes.

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Dóra Kanizsai-Nagy

Monitoring Officer
Veszprém-Balaton 2023
Dóra Kanizsai-Nagy
  • Dóra Kanizsai-Nagy

    Dora Kanizsai-Nagy, Monitoring Officer in the Veszprém-Balaton 2023 ECoC team, holds a master’s degree in International Relations. She coordinated the development of the Monitoring Platform for the ECoC programme and is currently engaged in the transformation of the ECoC’s web based solutions into a multi-region destination management system. Previously she designed and implemented social innovation projects and has extensive experience in nonprofit management and tourism.  

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Rui Barroso

Digital Transformation
Evora 2027
Rui Barroso
  • Rui Barroso

    Rui Barroso, holds a BSc (5Y) in Computer Science and Engineering by Instituto Superior Técnico and MSc in Computer Science and Engineering by Nova School of Science and Technology; entrepreneur; an active member of regional interface organizations in Alentejo (ADRAL, PACT) and of the project management association (APOGEP);
    Competences and certifications in project management and IT service management (ITIL). Experienced in regional development and digital tranformation strategies, acting as Board Member at ADRAL (Alentejo Regional Development Agency). Since 2004 with a focus on ICT infrastructures and services to promote regional development supported in digital strategy. 
    Design and implementation of digital regional strategies, managed services, FDI and multipurpose projects, RIS3 development activities, Alentejo Central Energy Efficiency Strategy (eeef.eu), FABLAB development, Regional Transfer System, ICT shared services regional centre, e-Health projects, Smart Connected Communities and Digital Agenda initiative, Smart City and Co2 reduction in Évora, National Startup Network member (RNI), EU Digital Agenda 2020, Broadband ENGAGE project.

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Iveta Niňajová

Strategy Advisor & Project Manager and Founder & Managing Director Visit KOŠICE
KOŠICE 2013
Iveta Niňajová
  • Iveta Niňajová

    Iveta has been involved in destination management and setting up destinations in Slovakia for 15 years and thanks to her there is a legislative environment for the functioning of destination management in Slovakia. She is a visionary, a strategist, a connector, with an eye for detail, a human approach and a willingness to help. In 2008 she founded the first destination management organisation in Slovakia. From 2010 to 2016, she led the destination management organisation Visit Košice after initiating its establishment. She has been a consultant for the last 4 years and describes herself as a designer of places and experiences because design thinking is the approach she was born with.

    When a destination approaches her to help it, she first needs to understand it so she can reimagine it, organize it differently to make it work better for the benefit of the visitor and the benefits of the destination partners. She has the courage to innovate, to be where no one has been before and to apply creativity as a tool to differentiate herself. Destination management appeals to her because of its people work, complexity and systematic approach. She loves to analyse data and find in it arguments for the objectives she proposes in destinations. She dislikes injustice and wasting potential, which is why you will find her as a passionate activist in many Slovak nature conservation and cultural heritage initiatives. She cannot imagine her life without nature. She lives in the mountains where she actively spends her free time.

     

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Povilas Mintautas

Monitoring and Information Specialist
Kaunas 2022
Povilas Mintautas
  • Povilas Mintautas

    Povilas Mintautas is an information specialist for Kaunas Artists' House and a former monitoring specialist for Kaunas - European Capital of Culture 2022. Povilas specializes in developing digitized monitoring systems to gather and analyze cultural data. His experience includes the development of an internet platform for culture and art operators in Kaunas, managing Kaunas - European Capital of Culture 2022 external impact research, carrying out various citywide cultural field researches. As a monitoring specialist he believes that analyzing and understanding cultural field brings many important insights on how to improve culture services in the city and how to move forward towards data-based policy making.

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Jacques Maquet

Quality and Impact Research Coordinator
Esch2022
  • www.esch2022.lu
  • Jacques Maquet

    Experienced project manager with a proven history of working at international level. Strong analytical skills and deep expertise in research studies, public affairs, socio-economic studies, impact studies, cultural studies, territorial development and tourism consulting. 

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Serafino Paternoster

Editorial Director, ECoC News
ecocnews.com
  • www.ecocnews.com
  • Serafino Paternoster

    A repentant Jazz guitarist, a musical reviewer and keen on cinema, his main activity is communication. His first experience in a press office was for Ray Charles’s concert held in Matera in 1992. However, at that time he did not yet know that it would be his job. 
      
    Graduated in Communication Sciences, he started to work as a journalist in 1991 and he enrolled in the National Register of Journalists in 2001. 
      
    He has been working for the Region of Basilicata press office since 1996 where he works now. From 2010 to 2015 he was in charge of the institutional communication of the Municipality of Matera and at the same time he was in charge of the press office of the Matera 2019 Committee for the candidacy of Matera as the European Capital of Culture. Thanks to this experience he wrote the book “Le città invincibili – L’esempio di Matera 2019” (Editrice Universosud – 2017). 
      
    In 2018 he was appointed as the coordinator of the press office of Matera – Basilicata Foundation 2019by the Director of the Press Office of the Council of the Region of Basilicata. From february 2020 he has returned to work in the Basilicata Region and he is the press office manager of Apt, Territorial Promotion Agency of Basilicata. 
      
    He is the founder and the editorial director of EcocNews, the only European webmagazine online about news from capitals of culture. 

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Dora Gomes

Researcher
Politécnico de Leiria
Dora Gomes
  • Dora Gomes

    Dora Gomes is a doctoral student in Tourism and holds a master's degree in Relational Marketing. With an academic background in destination branding, she integrates her theoretical knowledge with practical insights gained through professional consultancy experience. At present, she actively contributes to the CulTourData project, focusing specifically on the development of the European Capital of Culture observatory (ECoC Watch). 

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Emiliano Deferrari

Executive Board
ENAT, European Network for Accessible Tourism
Emiliano Deferrari
  • Emiliano Deferrari

    Emiliano has over 20 years’ experience as EU project manager, researcher, and trainer.  Born and raised in Italy, where he earned an M.A. in Political Philosophy at the University of Genoa, Emiliano has worked for many years in social enterprises in Genoa and Rome, working for the development of inclusive tourism information points and mobility services, as an accessibility auditor, developing plans for the removal of architectural barriers, as speaker and lecturer. Since 2015 he lives in Brussels working as researcher, project manager and lobbyist for ENAT. He has participated in more than 30 EU funded projects on all aspects of the life of people with disability and on accessible tourism, focusing on destination development, vocational education and training, e-learning, and the use of digital media. He saves time to pursue his career as a musical artist.

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Boris Kaiser

Project Officer & Your Host
Economic Development Corporation Chemnitz (CWE)
Boris Kaiser
  • Boris Kaiser

    As a senior project manager at CWE mbH, Boris Kaiser has experience in designing the content and managing large-scale transformation projects (currently in the automotive sector) as well as European projects in the field of tourism and at the interfaces of industry, creative industries and society.

    He holds a bachelor's degree in cultural and media management and is currently studying part-time in the master's programme in sustainability engineering. In addition, as an active member of the C2C NGO, he advocates for Cradle to Cradle and the strengthening of a true circular economy. He runs professional workshops, especially Design Sprints. 

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