Navigating a New Generation Through Placemaking
A look at the driving cultural forces shaping of our next generation and how we can be better equipped to meet their expectations in public spaces, work and online.
Generations change. Tastes change. Trying to stay on top of it all can be overwhelming unless we understand the ‘why’s behind the hearts and minds of new generations.
When it comes to the reaching young adults, there are incredible forces to consider that are influencing how they see themselves, the brands they buy and the spaces they are drawn to stay. By knowing a generation’s unique operating system, placemakers can be better prepared to take on the nuances of creating attract spaces whether that’s out in the public, at work or online.
Trust. Innovation. Influence. Loyalty. Topics that every major organization in the world wrestles to evolve. Packaged into a dynamic talk with lots of conversation starters, Clint breaks down the driving forces that attendees can rely on to build better communities, opportunities and effective marketing.
BIO
Clint! Runge is CEO & Founder of Archrival, a youth culture agency that reinvents how brands win the hearts and minds of young adults.
Clint! and team light the fires for clients such as Red Bull, Marriott, Adidas, Hollister and Spotify by going against the grain of traditional marketing to build brand love, loyalty and sales with teens to twenty-somethings.
His insight has been featured in Forbes, Inc. Magazine, Teen Vogue and Vogue Business and recognized as a lens into the future consumer by organizations including the New York Times, YouTube and Intel.
While he’s the kind of guy who likes cats and card tricks, his saving grace is that he does great creative. He’s won as many awards as he’s had all-nighters, leading Archrival to an Ad Age Agency of the Year and Inc 1000 company. Most frightening of all, Runge teaches creative strategy at the University of Nebraska.
Lastly, he considers himself a professional rock, paper, scissors athlete and welcomes your challenge.