Demographic pressure and rapid technological transformation are redefining the business events industry.

As experienced professionals approach retirement and qualified talent becomes scarce, artificial intelligence is simultaneously reshaping workflows, required competencies, and entire job profiles – from marketing and communication to experience design.

Within the Future Meeting Space innovation network, we have analysed how these forces intersect – and what this means for organisations that design, deliver and manage business events globally.

In this session, you will gain insights into:

• Emerging talent demands across the business events ecosystem
• The future skills shaping next-generation event roles
• Where human expertise remains indispensable in an AI-driven landscape

• Practical AI use cases across the event lifecycle

Your hosts will be Akram Ouzid (Regional Director, Europe, GCB) and Birgit Pacher (Programme Lead, Research Centre and Market Intelligence), who will provide insights and invite you to discuss the findings.

Details:

📅 Date: March 12, 2026

🕙 Time: 3:00 p.m. CET

🌐 Format: Online